The global mobile gaming market was valued at USD XX million in 2018 and it is anticipated to reach USD XX billion by 2025, growing at a CAGR of xx% over the forecast period. The internet-based / online games market is expected to drive the industry, as there is an increasing demand for such games from the children and adult users. Increasing mobile gaming application development trends worldwide is offering seamless opportunities for the gaming industry. The revenue from the gaming industry is growing steadily for the past few years.
As per a recent study by Confianza market research, The gaming companies use a free-to-play pricing model, wherein a user doesn’t need to pay for downloading and playing the game, however, in-app advertisement act as a key revenue source for such companies. The second pricing model comprises of ‘In-app purchase’, in this model a user can download the game for free, however, he has to pay for some extra features, in this case, the company may or may not opt for in-app advertisement revenue from the paid users.
The third model is ‘paid version’ mode, in this model the user has to buy the app at a one-time payment or periodic subscription fee. The subscription model helps in generating recurring revenue, however, it is the least preferred model by most of the users. A per a recent study, the number of mobile game players will rise up to 311 million by 2020 from 67 million in 2018.
Demographic research shows that there are around 55% of gamers are mid-aged i.e. between 25 to 45 of age and only 8% are teenagers. Growing penetration of hyper-casual games is expected to change the gaming industry faster, as these games are preferred by all age-groups owing to their ease of usage, better user interface and smaller size. These games are called as hyper-casual as they do not require the players to learn any special skills and are easy to be played by all users. For instance, Angry Bird and Candy Crush is the most downloaded casual games on mobile.
The European market is one of the most prominent mobile gaming markets in the world, as the region has a large number of gamers. However, China still holds the top position with greater than XX% market share in 2018. The Chinese smartphone market is keeping the local market growth buoyant.
Device Type Insights
The market can be segmented into smartphones and tablets. The smartphone segment accounted for the largest market share in 2018, owing to increasing sales of smartphones worldwide. The increasing attraction for MPS (Multi-player Shooting) games such as PUBG is anticipated to drive the sales of smartphones in the next few years.
Although tablets offer much better gaming experience owing to their bigger screens, they are not user-friendly as holding a tablet (Minimum 7 inch size and 500gms weight) while gaming for hours is quite a painful experience for users. However, many users prefer to use a Bluetooth based gamepad with a tablet for an immersive experience.
Operating System Type Insights
By operating system type, the market can be segmented into Android, iOS, Others. Android accounted for the largest market share of XX% in 2018 and it is anticipated to gain more prominence over the next few years as the sales of the android smartphones are forecasted to jump by 2022. As per recent data revealed by Google Inc., The Google Playstore which is an application & games marketplace for Android smartphones, There are over 6,00,000 applications registered in the platform with over 20 billion downloads till now.
Apple’s iOS is one of the most admired operating systems by developers, as the OS is stable, offers high-level privacy & data security. As per Apple Inc., The Apple Appstore has over 6,50,500 applications. However, the high per-unit cost of Apple’s iPhone and iPad are hindering the segmental growth. Moreover, most of the high-quality mobile games in the Appstore are paid, as a result, most of the users don’t prefer to purchase the application.
Enterprise Type Insights
The market can be fragmented based on enterprise size into a large organization, SMEs and startups. In 2918, large organizations accounted for nearly 63% of the global mobile gaming market revenue. The presence of required infrastructure, manpower and technology drive demand for large organizations. Small and medium organizations focus on in-app advertisement for revenue generation,
Digital marketing is a key marketing tool for SMEs and Startups in order to acquire new users. The companies run display and video ads on across platforms for creating buzz around their product. Influencers also play a crucial role in driving application growth. The number of gaming startups is growing steadily, especially in India and the U.S.
Based on the region, the mobile gaming market size can be divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America emerged as a prominent market with a revenue share of about 30% in 2018. Moreover, an increase in the use of OTT content is expected to lead to significant regional growth in the coming years.
The Chinese mobile gaming market is growing exponentially, as the sale of smartphones has increased significantly in the country. The organization of large scale gaming tournaments has grown in the region, which acts as a key point of attraction among young users. India’s mobile gaming market is in a high growth phase with expected growth in the number of users to 370 million by 2022.
Global Mobile Gaming Market Share Insights
Some of the key players in the mobile market include IBM Corporation, Alphabet Inc, Oracle Corp, Millennial Media, InMobi and many more. Mobile marketing providers are focusing on collaborating with OTT content providers, which in turn will increase their regional presence.
In 2018, InMobi made a partnership with Airtel to target the Indian market during cricket seasons. With 350+channels, 10,000+ movies, tv shows they also collaborated with Amazon Prime, Hotstar and many more. Airtel was one of the highest downloaded video OTT in 2018. Key players use many techniques to diversify their business and enhance their market presence.
|The base year for estimation||2018|
|Actual estimates/ Historical data||2014-2017|
|Representation||Revenue in USD Million and CAGR from 2019 to 2025|
|Regional scope||North America, Europe, Asia Pacific, Latin America, Middle East & Africa|
|Country scope||U.S, Canada, U.K, Germany, China, India, Japan, Brazil, Mexico|
|Report coverage||Revenue forecast, company ranking, competitive landscape, growth factors and trends|
|15% free customization scope (equivalent to 5 analysts working days)||If you need specific information that is not currently within the report, we will provide it to you as a part of the customization.|
Segments Covered in the Report
This reports forecast revenue growth at mobile, regional and country levels and provides an analysis of industry trends in each of the sub-segments from 2014-2025. For the purpose of this study, Confianza Research has segmented the mobile gaming market size based on types, size, end-use, regional and competitive.
- Operating system
- Large enterprises
- Small and medium enterprises
- Media and entertainment
- North America
- United States (U.S.)
- Asia Pacific