North America Automotive Infotainment Market Size, Share & Trends Analysis Report 2020-2027
North America Automotive Infotainment market size was estimated at USD 5.39 Billion in 2019 and it is expected to grow at a CAGR of 7.67% between 2020 to 2027, the market is affected by the decrease in demand due to the impact of the COVID-19 pandemic and decreased supply from Asian countries such as China. However, as the situation is beginning to become normal, the demand for the Automotive infotainment system is anticipated to grow at a much faster growth rate post Q2 2021.
The growing trend of car-sharing, ride-hailing, carpooling, and rental services have substantially increased the demand for the in-vehicle infotainment system market. Most of the major companies such as uber are implementing advanced automotive infotainment systems with features such as multimedia playback, GPS tracking, emergency Health Services, on-demand services, and much more. The Automotive Manufacturers are also emphasized providing at least a basic infotainment system as standard in mid-range vehicles.
The infotainment systems were considered as a feature of only top-class and luxury vehicles till the last decade, however, with the technological advancement in the manufacturing process of the infotainment system, the prices of these systems have gone down substantially. Therefore the trend of fitting an aftermarket infotainment system target worldwide between 2010-2014. The emergence of a more advanced version of the infotainment system with inbuilt Android auto and Apple car play further supported the automotive infotainment market growth.
Many major technology companies such as Google, Apple, Microsoft, and Automotive Manufacturers such as General Motors, Toyota, BMW, Mercedes Benz, Porsche, Chevrolet are doing research and development bringing fully autonomous vehicles into the market. Advancement in the Automotive infotainment system act as a supportive medium for such developmental projects. Companies such as Tesla has already lost and semi-autonomous vehicle and have also redefined the concept of Automotive infotainment with advanced large dashboard embedded display that completely revolutionized the infotainment user experience.
The North America Automotive infotainment system market has been segmented based on the installation type into Indus infotainment and rear-seat infotainment systems. The Indus infotainment system accounted for the largest Market share in 2019, where is the rear seat infotainments system market is expected to emerge as the fastest-growing market between 2020 to 2027. Increasing adoption of Advanced rear-seat infotainment systems in the car rental, ride-sharing industries is supporting the growth of this particular market.
On the basis of the type of vehicle, North America’s in-vehicle infotainments system market has been segmented into Passenger cars and commercial vehicles. The Passenger car segment accounted for the largest Market share in 2019, as the infotainments systems come as a standard fit in most of the mid to high range vehicles as well as luxury cars. The adoption of advanced infotainments systems with GPS monitoring and time tracking is increasing among commercial vehicles in the North America region. This commercial vehicle infotainments system helps the driver to find a route using GPS, monitors driver health and runtime, offers various multimedia features for the driver’s entertainment, and much more.
The US Automotive infotainment market is among the largest market in the world, as the sale of passenger cars and commercial vehicles are very high in the US. Moreover, most of the technology companies that develop supporting Technologies for infotainment systems are situated in the US, and therefore contribute to the US in-vehicle infotainment market growth.
Although the Canada in-vehicle infotainments system market is comparatively smaller, there is a substantially high demand for advanced aftermarket infotainment systems in the Canadian region. Canada Automotive infotainment market is expected to grow at the fastest growth rate in the region between 2020 to 2027.
Following is a list of top Automotive infotainment system companies in North America:
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