Global online media market overview
Confianza market research has recently published their new study on the global online media market. The study report incorporates online media market size estimates and forecasts on the basis of various application types. The growing penetration of the internet and smartphones in developing countries is anticipated to boost the demand for online media worldwide. The tremendous shift from traditional print media to online media has further growing demand for online media worldwide.
Growing revenue from online display ads and mobile advertisement has attracted a large number of market players to invest in the online media market. The Internet has emerged as a lucrative advertisement platform for companies around the globe, the platform offers affordable and targetted advertisement that helps businesses to address their particular audience and generate greater revenues as compared to traditional print advertisements practices. The diversifying social media is boosting the number of users using online media through passive advertisement. The services segment is also utilizing online media platforms to get closer to their customers. The companies are utilizing this platform for gaining competitive advantage and increase market share and geographical presence.
Growing adoption of e-services such as e-education, e-commerce, e-entertainment, and the government has flourished the online media market considerably in the last decade. The smartphone-based online shopping and ticket booking applications are growing fast as these applications offer ease of accessibility. All such mobile and smartphone-based applications are anticipated to augment the market growth over the forecast period.
Global online media market segmentation
The online media market has been segmented on the basis of Format and application types as mentioned below:
On the basis of format, the global online media market can be segregated into display advertising online video advertising, mobile advertisement, search engine advertising, lead generation, and rich media. Whereas, On the basis of particles the online media market is segmented into banking and financial services and insurance BFSI, retail, automotive, consumer goods, media and entertainment, healthcare, transport and tourism, and ITES
The report provides the aforementioned segments of market estimates and forecasts for five regions covering 17+ countries worldwide. The report can also be customized as per the client requirement.
Global online media market share analysis
The online media market is dominated by leading players such as Facebook incorporation, LinkedIn Corp, amazon.com, Google incorporation, Twitter incorporation, Microsoft Corp and sponge.